Camill Ettideh's blog

Why Tina Brown, Chris Anderson, David Remnick and Others Are Upbeat Despite Media Tumult

If the media industry had a Song of Itself, it'd be all weeping violins, minor keys and martial drumbeats. So we asked 11 media influencers and innovators why we should be hopeful in this media moment instead.

Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/mXpSdBVGnhM/

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The Moon Jump iPhone app

Source: http://feedproxy.google.com/~r/Adverblog/~3/Kp0jWVe6hNY/

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The Human "Million Dollar Home Page"

Remember the Million Dollar Home Page? Billy "The Billboard" Gibby (recently featured in Bizarre) has 32 tattoos of brands and websites on his body, and has a spot for one more, which he is selling on eBay with a starting bid of $300.

Or you can buy a package deal and get the tattoo AND the rights to change Billy's legal name to your liking (starting at $6K).  Right now, Billy's legal name is Hostgator Mel Dotcom, which he changed from Billy after Hostgator.com hosting company had bought the package last year and issued a press release.

So far, no bids with four hours left till the auction's end. Potential media buyers must be concerned about ad clutter.

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/jU3tusmtyBs/human-million-dollar-home-page.html

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Three Ways to Streamline Shipping for the Holiday Rush

Small-business owners share their time-saving strategies for the upcoming season.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/ZprWvJbHIow/220330

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FedEx Express: Taj & NY

Within walking distance

Advertising School: Sir J. J. Institute Of Applied Art, Mumbai, India
Student: Vaibhav Shedge

Creative business card collection

Source: http://adsoftheworld.com/media/print/fedex_express_taj_ny

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Vi Agroforestry Programme (Vi-skogen): Tree Stem

“Roll up the ad to see how thick a tree gets in only six months. The trees in the Vi Agroforestry Programme grow really fast. After just six months, they are big enough to bear fruit, feed the animals and fertilize the land for peasants in eastern Africa. That is why the planting of trees [...]

Source: http://www.ibelieveinadv.com/2011/10/vi-agroforestry-programme-vi-skogen-tree-stem/

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Casual Mobile Advergames - For Cats!

Puss In Boots, boot up your tablet - Friskies has released not one but three Games for Cats advergames playable in any tablet browser thanks to the magic of HTML5/CSS3. The games don't scale down to the phone screen size, though, so smaller cats are out of luck. The games are Cat Fishing,   Tasty Treasures Hunt, and Party Mix-Up. Cats like.

Now waiting for a study on the advergames's effect on feline brand recognition.

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/Xip7_cjn0cU/casual-mobile-advergames-for-cats.html

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SUCCESS? Wall St. Protesters Land Best 'NY Post' Cover Ever

 

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See Also:

• THE GLOVES COME OFF: Obama Blasts GOP Candidates
• This Is What Happened On One Of The Craziest Days Yet At Occupy Wall Street
• ESCALATION: "Several Hundred" Wall Street Protesters Arrested Amid Attempted Crossing Of The Brooklyn Bridge

Source: http://feedproxy.google.com/~r/businessinsider/~3/-ndStlaIwFo/wall-st-protesters-ny-post-cover-2011-10

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WSJ's Article About Spying on Internet Users Spies on Internet Users

The very first article in the Wall Street Journal's year-long series on online user tracking places at least 23 "pieces of tracking technology" from at least 10 servers, as identified by the Ghostery browser plug-in.

"One of the fastest-growing businesses on the Internet, a Wall Street Journal investigation has found, is the business of spying on Internet users," the first installment reads. One of the servers whose code lives on the article page on WSJ.com is from Bizo, an ad targeting company whose pitch is: "Powered by bizographic data on over 85 million people, the Bizo platform enables marketers, agencies, publishers, and ad networks to understand the "bizographic" makeup of site visitors, and precisely target and engage business professionals online."

The author mentions that "the Journal also tested its own site, WSJ.com".  Since she doesn't share what the study found on wsj.com specifically, I thought I would.

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/dpUAu1Xotqc/wsjs-article-about-spying-on-internet.html

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Sony Ericsson XPERIA: Challenge The Fastlane, Challenge Greenhouse

Advertising Agency: McCann Erickson, Munich, Germany Executive Creative Director: Erich Reuter Creative Directors: Stefan Hempel, Michael Utta Art Director: David Morales Copywriter: Philipp Gloyer Director: Duo Kronck Production: HelliVentures

Source: http://www.ibelieveinadv.com/2011/10/sony-ericsson-xperia-challenge-the-fastlane-challenge-greenhouse/

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